In order to gather insights and begin optimizing your conversion rate you need to install the Mouseflow tracking code on your site. 

Using Google Tag Manager (or any other tag manager) is a great, and very easy way, to install Mouseflow on your site. In this article we're going to go over the 4 simple steps necessary to do that. 

Step 1: Log in to Mouseflow

Once you have signed up and logged into your Mouseflow account, you will be ready to begin.

Navigate to the Website Settings by clicking the gear icon.

and copy the Website ID.

Step 2: Go to Google Tag Manager

Log into Google Tag Manager and make sure you have selected the account associated with the site you want to install Mouseflow on.

Navigate to Tags and click New.

Change the name of the new tag from Untitled Tag to Mouseflow (or something else that makes sense to you).

Hover over the Tag Configuration box and click the pencil icon.

Here will be a list of all available tags, the easiest way to select the Mouseflow tag is to search for it and click it.

In the Project ID field paste the Website ID you copied from your Mouseflow settings page.

Hover over the Triggering box and click the pencil icon. Select the All Pages option and Save.

Step 3: Test Installation and Activate Tracking


Now, if you have a lot of incoming traffic on you site you may be seeing recordings being made within 30-60 seconds of completing the above steps.

Once you have completed adding the Mouseflow Tracking code to your site you need to activate tracking by clicking the Activate Tracking button from the Manage My Sites page. You confirm that you will abide by Mouseflow terms and not collect Personal Identifiable Information (PII) by signing your name and Clicking the button.

If you are not seeing recordings at this point, please try to visit your site in your browser's Private or Incognito mode, and do some clicking, scrolling and navigating while you're there.

Congratulations! You Made it!


Now go celebrate with your team while the insights pour in.